climate and comms

In this my second posting – I plan to dive straight into the nitty gritty of one of the MOST important issues about engaging efficiently with the Internet today. This is AUTHENTICATION. So what is it and why is it so important ?? Something which is regarded as being ‘real’, bona-fide, true or genuine is regarded as being AUTHENTIC. In the old days when you bought a valuable item such as a work of art or jewelry you would determine its AUTHENTICITY before parting with your well earned cash. Your method of AUTHENTICATION might have been to consult an expert in the field, who used technical analysis to determine the nature of the metal ( eg Gold ) or the gem ( eg Diamond) or their expertise to compare the artifact with similar genuine ones . You would have been defrauded if the expert you had employed was fooled by a copy or if the expert was in cahoots with the FRAUDSTER and he deliberately gave a misleading valuation thereby leaving you out of pocket by overpaying or bein

Dear World If you are reading this then by some miracle you have been directed / linked to this site by the incredible power of Google and the Internet. This whole ‘social media ‘ thing is still new to me and I am now tentatively dipping my toes into the raging torrent of the Blogosphere. I hope that my musings will not be confined to the cold hard world of ‘work’ but that every now and then I will break away and explore some esoteric philosophies that help to explain our place in the Universe. Well that’s what  my six year old son would say!! My current project is the launch of a new Website which will provide online authentication to the ‘masses’ . Live Ensure TM ( www.liveensure.com ) goes live in early July ( assuming no acts of God like Icelandic volanoes!) This is the most exciting project I have worked on since my days at MTN which probably still ranks as my most exciting project so far. But more of that another time. So through this Blog I hope to share some o