What the Analyst said ....Why LiveEnsure and SiteKey/SitePass are not the same.
So there I was on the phone to an Analyst today explaining (at a fairly high level ) some of the basic features of LiveEnsure TM when he says – “ ahh – I get it – this is identical to Bank of America’s SiteKey/Site Pass system .” Not having the details of said banks system at my fingertips – I was unable to correct the Analyst on his incorrect conclusion with any hard science. We were also running out of time, it was a bad line and…all I could say was – it is not the same – there is much, much more going on under the hood with LiveEnsure TM . So why is BofA’s SiteKey TM / Site Pass TM authentication system NOT identical to LiveEnsure TM ? · Device ID. Although both ostensibly have a ‘hardware device recognition’ component – the BofA solution relies upon the re-referencing of a cookie (downloaded at registration – a simple subset of browser-aware attributes) by the Banks’ site to determine the ‘identity’ of the device. This cookie r