MOBILE MONEY - A SOLUTION READY TODAY
Google have just announced with some fanfare that they have created a mobile money eco-system. Android users can now use their devices fitted with NFC chips to make payments at selected Points of Sale in the US. This will only be launched on a limited scale some time in the Summer. It is not actually ready yet. ( http://googleblog.blogspot.com/2011/05/coming-soon-make-your-phone-your-wallet.html ) There is no doubt that those of us in the ‘advanced’ West will value the utility of being able to swipe our phones (which have become extensions of our very beings) when we buy coffee - the Starbucks app has been out for a while – ( http://www.starbucks.com/coffeehouse/mobile-apps ) or when we make our day to day purchases. It will be ‘cool’ just as it is cool today to flash an NFC enabled credit card at an NFC enabled POS when making small value purchases. However I would argue that the utility, of the full functionality of mobile money transactions, will only be fully appreci