REALIGNMENT FOR BUSINESS IN A POST COVID19 WORLD
Introduction – Macro context The COVID 19 pandemic will form a schism in the timeline of history. History will be divided into the time before and the time after, the COVID19 Pandemic. There have been comparable events in history (each with their own pre and post features ) – the First World War; the Spanish Flu Pandemic of 1919; the Great Depression of 1929; the Second World War; the Cold War and the Global Financial Crisis of 2008/9. Regionally there have also been major events like 9/11 in NYC and the end of Apartheid in SA in 1994 – where-after life was never the same again, especially for Black South Africans. In 1992 Francis Fukuyama suggested the end of history following the Cold War and the collapse of communism (Berlin Wall / Soviet Union) and its manifest failure. The worldwide spread of liberal democracies and free-market capitalism and its lifestyle then signalled the end point of humanity's sociocultural evolution to become the fin