DOES YOUR WEBSITE HAVE A LOG IN ?
Well - you’re probably thinking - this is going to make a fun read !! Does my website have a log in ?? Well damn right it does ( you’re saying to yourself) – we can’t just let any old passer by onto our site!! I mean look at all these big cheeses being hacked like RSA , SONY and even the CIA !! But if users have to log in - that means they need to register and they need to remember yet another user name and possibly - but not necessarily - another password. Well - that means that customers desert in droves ! Or does it? Are customers put off when they have to log in ? Well I guess a lot has to do with whether the service you offer is valuable enough. Lets see – Twitter, Facebook and Gmail just to name a few at random – you would expect to see some kind of ‘identification ‘ process going on. And indeed you do. And now to make it all that much easier – SSO (Single Sign On) , OpenID and now BrowserID co...