climate and comms

Trust /trəst/   :   Firm belief in the reliability, truth, ability, or strength of someone or something. The foundations of the working of human society are built on trust.  This has been so since the beginning of recorded history.   As our communities evolved from hunter gatherer groups into agricultural chiefdoms, and ultimately modern states their operation, increasing complexity and success relied not only upon our cultural evolution as posited by Robert Wright in Non-Zero ( Non Zero )  but also upon trust.   Trust is integral to our ‘culture.’  The birth of capitalism and the rapid economic and technological growth of the last five centuries began with the pooling of capital used by investors to underwrite a ships trading expedition called the ‘ contratto di commenda ’ .  Such ventures could not have happened without the inherent trust that the investors had - that the expedition’s captain would return the profits to the investors....

The mobile ecosystem is alive and well and flourishing and reflects its current status as the globally dominant (and growing) industry  that is becoming increasingly integrated into every aspect of our lives.    The Barcelona extravaganza which is notable for two things.  Firstly its sheer size – upwards of 60 000 delegates dwarfing anything ever held in Cannes ( when I last visited the show) and secondly,  the absence of the largest company in the sector – Apple.   Never known to follow the crowd – Apple rightly or wrongly uses its own platform ( in San Francisco)  to make its announcements and thereby retains its mystique or displays its sheer arrogance – depending on your perspective. That Mobile will continue to permeate every aspect of modern life is beyond doubt.   The first phase of GSM where voice was the killer app has now been replaced by data and most particularly Internet access and mobile applications.  So Mobile expands beyo...